Lumina
A premium hospitality & assets brand creating refined hotel experiences, blending timeless elegance with cultural influences in their boutique properties throughout India.




Panaksham was born from two worlds. The identity needed to balance European sophistication with Indian heritage without feeling overly traditional or expected.
We translated that idea into a dynamic geometric monogram, pairing rotational symmetry with a restrained palette of earthy browns and soft neutrals to express timeless elegance.
The finished identity feels contemporary yet rooted in culture, giving Panaksham a visual language that is both memorable and unmistakably premium.




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